![]() ![]() Two- thirds of viewers, therefore, are spreading their attention across three or more programmes. Nearly two-thirds of the population watched more than one soap a fifth had watched three, and three out of ten often watched four or more. Interest in the soaps is spread across series and channels. ![]() Nearly three-quarters of all adults aged over 15 had watched or listened to at least one soap in the four weeks before the research – nearly as many as the number who have read one issue of a daily newspaper. This month’s exclusive research by NOP reveals the remarkable popularity of soap operas with the British population, and their far-reaching influence on the real lives of their fans.
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